LAGERBOX defends title as most popular self-storage brand in 2025

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LAGERBOX Brand popularity in 2025

The advantages of selfstorage with LAGERBOX

LAGERBOX Brand popularity in 2025
LAGERBOX has done it again: in the latest brand popularity study, the company was voted number one for the second time in a row, successfully confirming its position as the leading self-storage brand in Germany. The result underscores the strong trust that customers place in LAGERBOX, the quality of its service, and the company's innovative strength. 
 
With a top score of 100 points, LAGERBOX set the benchmark for the entire industry and proved once again that customer focus, reliability, and a modern offering are crucial for sustainable success. 
LAGERBOX beliebteste Selfstorage-Marke 2025

Title defense at the highest level 

LAGERBOX was already at the top of the most popular self-storage brands in Germany in 2024 – and in 2025, it successfully defended its title. This achievement is all the more remarkable given that the study takes into account a particularly comprehensive data pool. 
Between July 2023 and June 2025, around 70 million online mentions of almost 18,000 companies and brands were evaluated. On this basis, it is clear that LAGERBOX has not only maintained its position, but has further consolidated its position as the clear number one.
The “Germany's Best” award is a visible sign of the great trust that consumers place in the brand. It is not just about price advantages – service, quality, and reliability are also decisive factors. It is precisely these factors that make LAGERBOX the first choice when it comes to secure, modern, and flexible self-storage.

Focus on brand trust and customer satisfaction 

The results of the study clearly show that customers value LAGERBOX not only as a reliable provider, but also as a modern brand that consistently focuses on service and further development. Trust in LAGERBOX is based on a clear foundation: high service quality, individual advice, and innovative solutions for private and commercial storage needs. 
 
Especially in times of increasing price sensitivity and economic uncertainty, consumers are placing greater emphasis on quality and availability. According to the study, 87 percent of respondents pay attention to a good price-performance ratio, while 81 percent consider the highest quality to be crucial. 
LAGERBOX combines precisely these requirements: fair and transparent prices meet modern facilities, the highest security standards, and well-thought-out user-friendliness. This makes the company the preferred choice for anyone who wants to rent storage space nearby and values professionalism and reliability. 
 

Industry leadership confirmed

The current study is not only an award, but also confirmation of LAGERBOX's market-leading role. As one of the largest self-storage providers in Germany, the company has been offering tailor-made solutions for a wide range of needs for many years – from private individuals who need additional storage space to companies looking for flexible storage space. 
 
With over 30 locations nationwide and steady growth, LAGERBOX has consistently positioned itself as an innovation leader in the industry. Investments in new technologies, digital services, and the sustainable development of its locations contribute to this. Green roofs, modern solar systems, and energy-efficient building concepts are just a few examples of the company's forward-looking approach. 
 
Customer confidence is reflected not only in positive reviews, but also in continuous expansion and growing demand for flexible self-storage solutions.

Behind the scenes of the study

The “Germany's Best” award is based on a comprehensive social listening analysis conducted by ServiceValue in cooperation with DEUTSCHLAND TEST. Several hundred million online sources were examined – from news portals and blogs to social media platforms. 
 
The decisive indicator of the study is the so-called tonality balance: it is determined from the difference between positive and negative online mentions and then standardized within each industry. The brand with the best result receives 100 points and thus sets the benchmark for all other companies. 
 
The fact that LAGERBOX has achieved this top score illustrates how strongly the brand is anchored in the public perception. Millions of online mentions were analyzed, and LAGERBOX clearly stood out from other self-storage providers with consistently positive reviews. 

Looking to the future: continuing on the path to growth 

For LAGERBOX, winning the award is not only a reason to celebrate, but also an incentive to further expand its own standards. The company has set itself the goal of remaining a pioneer in service quality, innovation, and sustainability in the future. 
 
The focus remains on customers: individual solutions, flexible rental models, and a constantly growing network of locations are intended to make the offering even more attractive. In addition, LAGERBOX is continuously investing in digital services to make access to storage space even easier, more transparent, and faster. 
 
By successfully defending its title, LAGERBOX is strengthening its position as the leading self-storage brand in Germany and at the same time sending a clear signal for quality, trust, and customer focus. 

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