LAGERBOX impresses in WirtschaftsWoche's trust ranking

LAGERBOX has taken the top spot in the latest WirtschaftsWoche trust ranking. With a customer trust score of 55.5 percent, we secured first place in the self-storage category—ahead of competitors Shurgard and MyPlace. LAGERBOX received the “Highest Trust” award, thereby underscoring its commitment to quality, transparency and customer focus in the growing self-storage market.

The ranking was conducted by the renowned market research and consulting institute ServiceValue on behalf of WirtschaftsWoche. The survey is based on a total of 563,457 customer reviews of 1,878 companies across 106 industries—making it one of the most extensive studies of its kind in Germany.

Customers trust in safety, service and dependability

Trust is a decisive factor in the self-storage sector. People storing personal or business items outside their own premises expect not only security, but also reliability and transparency. It’s precisely in these areas that LAGERBOX impressed.

With more than 30 locations across Germany, transparent pricing, and state-of-the-art security standards, the company has long been synonymous with professional storage. Whether for private individuals, start-ups, or medium-sized businesses, LAGERBOX offers flexible solutions that can be tailored to individual needs.

Comprehensive study shows: Trust is a constant value

According to ServiceValue Managing Director Claus Dethloff, the level of trust Germans place in companies and brands remains at a consistently high level. The so-called Customer Trust Index (KVI) has remained stable for years at around 51 percent.

“Despite numerous ups and downs of individual brands, overall consumer trust remains unchanged,” Dethloff explains. At the same time, the market research institute observes a positive development: While the highest scores in the overall ranking have slightly decreased, the lowest scores have improved significantly.

What does that mean? The trust gap between leading and weaker brands is narrowing—an indication that companies in Germany are placing increasing emphasis on fair, transparent and customer-oriented communication.

Trust as a competitive advantage

For LAGERBOX, the WirtschaftsWoche ranking is far more than just an award. Trust is a crucial competitive factor—especially in an industry shaped by personal experience and recommendations.

The result shows that our customers are not only convinced by the modern storage units or the easy accessibility, but also by the reliability and professional handling of their enquiries. Service quality, transparent contract information, and a flexible approach to individual customer needs all contribute to making LAGERBOX a reliable partner in many people’s everyday lives.

Self-storage on a growth trajectory

The self-storage market has been growing steadily for years—particularly in metropolitan areas where residential and commercial space is limited. More and more people are discovering the

advantages of flexible storage solutions, whether its for moving house, going abroad, or for storing seasonal items.

Businesses benefit from this: Documents, materials for trade fairs and office, or merchandise can be stored externally, securely, and affordably. LAGERBOX recognised this trend early on and offers a wide range of unit sizes—from small lockers to large spaces with direct drive-up access. Anyone looking to rent a storage unit nearby can quickly find the right self-storage location using the intuitive online location search.

Transparency and quality as key success factors

Alongside customer trust, transparency plays a central role in the LAGERBOX service concept. Pricing, services, and contract periods are clearly structured and easy to understand. Adding to this is a strong commitment to quality in terms of security, cleanliness, and customer service.

Each site is inspected regularly, and the trained on-site teams ensure that customers receive the best possible support—from the initial enquiry through to when they move out.

Repeated recognition from independent institutes such as ServiceValue and WirtschaftsWoche reinforces this philosophy. It shows that reliability, customer focus and clear communication have a stronger long-term impact than short-term marketing efforts.

Trust made measurable

The customer confidence index shows that trust can indeed be measured and compared. The methodology is based on a large-scale online survey in which consumers rate brands and services they personally know or use.

This results in a realistic picture of which companies truly keep their promises. With a score of 55.5 percent, LAGERBOX is well above the industry average and clearly ranks among the most trustworthy providers in Germany.

Simply book online

If you want to experience the highest-scoring provider, you can book a personal storage unit easily via our booking tool. From selecting the right box size to viewing the prices and completing the booking—the entire process is transparent, secure and customer friendly.

Source